Legal
Online Privacy Policy
DealerTrend, Inc.  ·  Effective Date: 2026

Although the internet is an incredible tool, it can also come with security risks. Modern consumers use the internet for many different facets of their daily lives, many of which require them to provide personal identifying information. It's important to us at DealerTrend, Inc. to keep our customers safe online and ensure that personal information stays private.

We know just how important your privacy is to you, so we've made privacy a priority in every aspect of our online operations. To protect your privacy, DealerTrend, Inc. follows global best practices for customer privacy and data protection.

Notice

When we need information to personally identify you or contact you, we will explicitly state this upfront. You will need to consent to provide this information. Some scenarios where this may happen include requesting a demo, signing up for a newsletter, or registering for our platform. We use and store this personal information for three primary purposes:

Consent

You are not required to provide any personal information to browse this website. If you choose to submit a demo request or contact form, you are consenting to provide us with the information you enter so that we may follow up with you. You may opt out of further communications from us at any time by replying to any email we send.

Access

Registered users will be able to review and update any information they have provided to DealerTrend, Inc. at any time. We always make it easy for our registered users to:

Security

DealerTrend, Inc. has taken strong measures to keep your personal information secure and honor your privacy practices. We take precautions to protect your data from unauthorized access or loss. We offer safe and secure transactions that are encrypted using SSL technology to protect your data.

DealerTrend, Inc. strictly protects the security of your personal information and honors your choices for its intended use. Your personal information is never shared outside the company without your permission, except under the conditions explained above.

Notice to Parents

Parents or guardians: we want to help you protect your children's privacy. We encourage you to talk to your children about safe and responsible use of their personal information while using the Internet. The Payments Plus platform does not publish content targeted at children.

Enforcement

If for some reason you believe DealerTrend, Inc. has not adhered to the principles outlined in this privacy policy, please notify us by email at support@dealertrend.com. We will do our best to determine and correct the problem promptly. Please include the words "Privacy Policy" in the subject line.

How We Use Your Information

When users register or request a demo with us, they provide contact information, which includes an email address. We use this information to send updates about products you have requested, new product announcements, and product satisfaction surveys.

We occasionally hire other companies to provide limited services on our behalf, including mailing and delivering products, answering customer questions about products or services, and processing event registration. We provide these companies with the limited amount of information they need to offer these services. Our partners are prohibited from using this information for any other purpose.

DealerTrend, Inc. will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to conform to legal process, protect and defend the rights or property of DealerTrend, Inc., or act in urgent circumstances to protect the personal safety of users.